Question 1

What does AdProof actually do?

Accepted Answer

You upload an Instagram ad image. AdProof's AI analyses it across three dimensions — predicted performance (will it drive bookings and sales?), clarity and readability (can people actually read it on their phone?), and regulatory compliance (TGA, ACCC, AANA, Meta policies). You get three scores out of 100, plus every issue highlighted directly on your ad image with a specific recommendation for how to fix it. The whole process takes under 60 seconds.

Question 2

How will AdProof help me get more bookings from my ads?

Accepted Answer

AdProof analyses the specific elements that make people stop scrolling, pay attention, and take action — your hook, call to action, value proposition, image effectiveness, emotional resonance, and social proof. Most health and wellness businesses lose bookings because their ad creative has fixable problems: a weak hook, a buried call to action, or too much text. AdProof identifies these issues before you spend a dollar, so your first version is closer to your best version.

Question 3

Is this legal advice?

Accepted Answer

No. AdProof provides AI-generated guidance to help you spot potential issues before publishing. It is not legal advice and does not guarantee regulatory compliance. For complex or high-stakes campaigns, consult an advertising lawyer. AdProof is designed to catch the common issues that most small businesses miss entirely — so you can save expensive legal time for genuinely complex questions.

Question 4

How is this different from just running the ad and seeing what happens?

Accepted Answer

When you run an ad without checking it first, you're paying to find out what's wrong. A poorly performing ad burns your budget over days or weeks before you have enough data to know it isn't working. A rejected ad wastes your budget and delays your campaign. AdProof gives you that feedback before you spend a dollar — so you can fix your hook, sharpen your call to action, and launch an ad that's built to convert from day one. Think of it as a pre-flight check for your advertising budget.

Question 5

What ad formats are supported?

Accepted Answer

Instagram static image ads in PNG, JPG, or WebP up to 10MB. Supports 1:1, 4:5, and 9:16 aspect ratios — the formats most commonly used by health and wellness businesses on Instagram. Video and carousel support is on the roadmap.

Question 6

How much does it cost?

Accepted Answer

AUD $10 per ad review. No subscription, no monthly fee, no minimum commitment. All prices are in Australian dollars. Compare that to $200+ for an agency creative review or $400+ for a compliance lawyer.

Question 7

Can I upload brand guidelines?

Accepted Answer

Yes. Upload your brand guidelines as a PDF and AdProof will additionally check for brand consistency — colours, typography, tone of voice, and logo usage. This is especially useful for health and wellness practices that want to maintain a professional, trustworthy brand across all their advertising.

Question 8

Who is AdProof built for?

Accepted Answer

AdProof is built specifically for Australian health and wellness small businesses who advertise on Instagram — naturopaths, nutritionists, physiotherapists, chiropractors, fitness studios, beauty clinics, supplement brands, wellness coaches, medical spas, dentists, pharmacies, yoga studios, mental health practitioners, and allied health providers. If you sell health or wellness services in Australia and want your Instagram ads to actually drive bookings, enquiries, and sales, AdProof is built for you.

Question 9

How accurate is it?

Accepted Answer

AdProof uses advanced vision AI to detect and assess every element in your ad against creative best practices and documented regulatory requirements. It catches the majority of common performance problems and compliance issues. Some nuanced legal interpretations still benefit from human review. We recommend AdProof as a pre-publish screen that helps you launch stronger ads and catch the obvious issues most businesses miss.

Question 10

Will it work for businesses outside health and wellness?

Accepted Answer

The compliance engine is currently optimised for Australian health and wellness advertising regulations (TGA, ACCC, AANA). The performance and clarity scoring works for any industry — the principles of a strong hook, clear call to action, and readable design are universal. Support for financial services, real estate, and beauty is planned.

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