Upload your Instagram ad. Get compliance, clarity, and performance scores in under 60 seconds — with exact annotations showing what to fix and why.
Analyse Your First Ad$10 per review. No subscription.
62
Compliance
85
Clarity
71
Performance
Your ad here
Unsubstantiated therapeutic claim
“Cures joint pain” is a therapeutic claim that requires TGA substantiation. Replace with “May help support joint comfort”.
You build an ad in Canva in an hour. You put $500 behind it. Two weeks later, you check the results. It didn’t work. You don’t know why.
Your ad might look great. That has almost no bearing on whether it will perform. Research shows 47–56% of whether your ad works comes down to creative quality — not your targeting, not your budget.
A compliance review from a lawyer costs $400+. A creative review from an agency costs $200+. So you skip both and hope for the best. Only 18% of small businesses are confident their marketing actually works.
Sources: Amra & Elma Marketing Research, 2025 • Nielsen NCSolutions • Meta Performance Marketing Summit • Constant Contact Small Business Now Report, 2025
01
Upload your ad
Drop in your Instagram ad. PNG, JPG, or WebP.
02
Get three scores
Compliance, clarity, and performance. 0–100 each.
03
See what to fix
Every issue highlighted on your ad image with a specific fix.
04
Publish with confidence
Make the changes and launch knowing your ad is ready.
AdProof highlights every issue directly on your ad — colour-coded by severity. Red for compliance risks. Orange for clarity problems. Amber for performance improvements. Each one comes with a specific instruction for what to change.
Every ad is scored across compliance, clarity, and performance.
Compliance
Checks your ad against TGA, ACCC, AANA, and Meta advertising rules.
TGA therapeutic claims
ACCC misleading conduct
AANA disclosure rules
Meta ad standards
Before/after imagery
Testimonial requirements
Health claim validation
Clarity
Tests whether your audience can actually read and understand your ad on a phone screen.
Text size at mobile scale
Colour contrast
Text density
Reading complexity
Visual hierarchy
Jargon detection
Information overload
Performance
Scores the elements that make people stop scrolling, read, and act.
Hook strength
Value proposition clarity
CTA visibility
Image effectiveness
Emotional resonance
Social proof presence
Format optimisation
No subscription. No monthly fee. No minimum. Upload an ad, get your analysis, pay $10. That's it.
Advertising lawyer
$400–$1,800
Creative agency
$200–$450
AdProof
$10
If you advertise health, wellness, beauty, or fitness services on Instagram in Australia, your ads are subject to TGA, ACCC, and Meta advertising rules. Most small businesses don't have time to learn every regulation or money to hire a compliance lawyer for every post. AdProof was built for exactly this situation.
Checks against
TGA
ACCC
AANA
Meta Advertising Standards
You upload an Instagram ad image. AdProof's AI analyses it across three dimensions — regulatory compliance (TGA, ACCC, AANA, Meta policies), clarity and readability, and predicted performance. You get three scores out of 100, plus every issue highlighted directly on your ad image with a specific recommendation for how to fix it. The whole process takes under 60 seconds.
No. AdProof provides AI-generated guidance to help you spot potential issues before publishing. It is not legal advice and does not guarantee regulatory compliance. For complex or high-stakes campaigns, consult an advertising lawyer. AdProof is designed to catch the common issues that most small businesses miss entirely — so you can save expensive legal time for genuinely complex questions.
When you run an ad without checking it first, you're paying to find out what's wrong. A rejected ad wastes your budget and delays your campaign. A poorly performing ad burns money over days or weeks before you have enough data to know it isn't working. AdProof gives you that feedback before you spend a dollar — so your first version is closer to your best version.
Instagram static image ads in PNG, JPG, or WebP up to 10MB. Supports 1:1, 4:5, and 9:16 aspect ratios. Video and carousel support is on the roadmap.
$10 per ad review. No subscription, no monthly fee, no minimum commitment.
Yes. Upload your brand guidelines as a PDF and AdProof will additionally check for brand consistency — colours, typography, tone of voice, and logo usage.
AdProof uses advanced vision AI to detect and assess every element in your ad against documented regulatory requirements and creative best practices. It catches the majority of common compliance issues and creative problems. Some nuanced legal interpretations still benefit from human review. We recommend AdProof as a pre-publish screen that catches the obvious issues most businesses miss.
The compliance engine is currently optimised for Australian health and wellness advertising regulations. The clarity and performance scoring works for any industry. Support for financial services, real estate, and beauty is planned.
Stop spending weeks and hundreds of dollars finding out your ad doesn't work. Get expert-level feedback in under 60 seconds.
Analyse Your First Ad$10 per review. No subscription.